about
Our mission is to evolve human potential. By understanding the social psychology and the neuroscience of communication, we help companies navigate human behavior to build cultures and relationships based on collaboration and trust.
Each day we work to better understand the Customer Brain and how the exchange of information connects people, it is the glue that keeps companies relevant and prosperous.
Prosperity will happen when you make it about people.
communication
definition
a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior
how effective communication works
neutrality
The objective of neutrality is to facilitate dialog independent of bias. This places the emphasis on the goals of the customer, not the sales outcome.
no guessing
No guessing focuses on neutral collaboration to produce the most valued commodity ….. INFORMATION. The value of information cannot be measured, it is the customer sharing their needs and what their buying experience should look like.
no defense
By combining neutrality and no guessing the objective is to prevent the consultant from going on defense. An individual on the defensive will misalign the buying process, breaking the customer’s trust. Defense destroys sales opportunities.
trust
We believe that neutrality, no guessing and, no defense is the key to connecting with today’s customer. These principals form the foundation of collaboration the one thing that can be universally used to build trusting relationships. The end game is to have clients that believe in you and your organization.
There are many elements to understanding the ins and out of the human brain and what type of behavior has the potential to trigger an adverse response.
For example, when companies use influence and control-based approaches with the customer, they unknowingly flirt with triggering the customer’s fight or flight mode. This mode is automated and hard-wired into the oldest parts of the human brain. Think of it as a vehicle running in neutral ready to be shifted into gear as soon as a threat is perceived.
The dilemma is that the brain does not evaluate an interaction as life annoying or life-threatening quickly. Regardless of the interaction, the brain responds by releasing the neurotransmitters and hormones of the fight or flight state, inadvertently shifting the vehicle into drive. That shift into drive has the potential to jeopardize customer-consultant trust.
Fortunately, 3pi has spent years focused on how the customer’s brain works to develop training and coaching solutions with one objective, helping companies create more collaborative trusting and prosperous relationships.
the objective of effective engagement
the two brains
the objective is
to move from the DEFAULT side
the fight or flight
the sympathetic nervous system
& move to the reward side of the brain
the brain's reward system
prosperity for all
founder
reid holmes
It begins and ends with people!
Reid Holmes is a consultant/coach with a vision: helping companies and people achieve their full potential personally and professionally. To achieve this vision, 3pi-connected was born!
The meaning behind 3pi-connected highlight the pillars of Reid’s philosophy. The 3 “P’s” in the company’s name stands for people, purpose, and prosperity while the 3 “I’s” stand for imagination, innovation, and information.
The words of the pillars are simple. However, when connected to inspire highly evolved individuals, teams and organizations they become very powerful.
our core beliefs
integrity
“You are what you do, not what you say you’ll do!” We believe that it is about helping others achieve their goals and in-turn those who have received pay-it-forward to help others meet their goals.
character
John Wooden (UCLA Basketball Coach – 10 NCAA Championships)
“Be more concerned with your character than your reputation, because your character is what you really are, while reputation is merely how others think you are”
John Wooden (UCLA Basketball Coach – 10 NCAA Championships)
trust
3pi is committed to effective listening and communication with the end goal being trust.
We believe this serves your customers well, and it will serve our relationship well. It’s about people.
value
Prosperity happens when employees are valued, customers achieve their goal and the company is viewed as a trusted partner.
We take these core beliefs and effectively translating them into action to increase revenue potential while growing your core customer base.